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Make better people decisions with profilingvalues
In this book, Dr. Ulrich Vogel shows you how to measure values, classify them and put them to use in everyday working life. PROFILINGVALUES® is the perfect tool: precise, objective and impossible to manipulate.
For consultants who have to give clear recommendations
For coaches who want to make their work more valuable
For HR professionals who want to identify and develop top talent
$ 14,99 (paperback)
Dr. Ulrich Vogel is known from:
With a foreword by Boris Grundl
As the founder of the Grundl Leadership Institute, he has trained more than 300,000 people and is one of the most sought-after trainers and speakers in the German-speaking world. His clear message: success begins with self-leadership – and that requires truly knowing yourself and your values.
"The intellectual knowledge of values is abundant; the emotional capacity to apply them is weak. This is precisely the gap the book closes."
Boris Grundl, Leadership Legend in Germany
What enthusiastic first readers say
Dr. Cora Steigenberger
What I value most about profilingvalues is the depth of insight it provides: it analyzes patterns of thinking, feeling and acting with precision and, at the same time, opens up existential questions of meaning – a valuable starting point for coaching and therapeutic relationship work.
Norbert Endres
International comparative studies we carried out showed impressively that profilingvalues can easily keep up with the “big ones” (e.g. NEO, 16PF, BIP). We can no longer imagine our intensive coaching support without the values aspect.
José Marú
Dear Uli, I would like to thank you from the bottom of my heart for your contributions and podcasts. Your commitment to profilingvalues and the community is world-class. You and your books are an important help and inspiration to me.
Michael Czwalina
For some time now I have been using profilingvalues in my consulting projects, and I have started an intensive cooperation with Uli Vogel that is bearing plenty of fruit.
Iris Patricia Furer
Uli is a true friend of people, which also shows in his latest book. His values-based model for profilingvalues has been a powerful compass in my coaching of executives and entrepreneurs since 2014. I recommend it with conviction!
Bernd Thiedmann
Your current book on values is right up to date. The topics you address will come up in companies more than ever. The content speaks to newcomers and advanced readers alike. There is something in it for everyone: a brief introduction, then a deeper dive, then the practical application.
Marina Huber
As a consultant, I use profilingvalues deliberately in companies’ transformation phases to make values, motives and blockages visible at all levels. This creates clarity, tailored development measures and a solid basis for lasting change.
Petra Anett Scholze
I have been working with profilingvalues since 2009. My conviction and enthusiasm for this method are strengthened again and again, with every new use. The results are reliable and provide a valuable foundation for consulting and coaching.
Gabriele Trachsel
I have been working with profilingvalues for 15 years, mostly in preparation for demanding assessment center procedures. My clients appreciate the depth of analysis and the differentiated, practical results. A sound basis for clarity, trust and lasting cooperation.
Johannes Czwalina
I have worked productively with Uli for many years. We use profilingvalues skillfully in our consulting services and have had numerous consultants certified in the method. It significantly increases quality and benefit.
Marcel Knaus
profilingvalues makes visible what performance is at its core: values, inner drivers and robust decision patterns – beyond mere observation of behavior. We have used the method successfully for many years.
Heidi Steinberger
I have worked with profilingvalues since 2013 – above all where a lot is at stake for employers. In the final selection of candidates, professional expertise alone is not enough. What is critical is how a personality takes effect, decides and leads.
Matthias Speidel
As a managing director, consultant and leadership trainer, I have worked with Uli since 2020. For me, profilingvalues is an indispensable instrument for making well-founded decisions and clearly recognizing potential. Thank you, Uli, for your transformation impulses and your great know-how!
Franziska Gerber
Dr. Ulrich Vogel’s new book is a must for anyone who wants to understand why values-based personal development is indispensable in today’s working world. Uli Vogel describes with a lot of heart and soul how he uses profilingvalues to work for a more humane working world.
Hans Pretz
The profilingvalues certification is very valuable to me. We have already achieved some successes in assessments and CEO searches. A neutral view of executives is so important. Thank you warmly for your professional support.
Markus Stemmler
Thank you for everything, dear Uli! I am sure that, with all your radiance and your actions, you do a lot of good out there. I can only repeat it: you have left a lasting impression on me with your content.
Dr. Manfred Lerch
As a management consultant and interim manager, I work with the people who are decisive for success. For me, profilingvalues is an important tool for making the right personnel decisions.
Susann und Prof. Dr. Thomas Egginger
We have used profilingvalues in our portfolio since 2024. We Führsorger stand for valuable support in healthcare and powerful consulting for mental strength.
Daniela Brenner
There is no right or wrong in personal development – but there is authenticity. And that is exactly what profilingvalues makes visible.
Dr. Stefan Schwänzl
When filling a leadership role, it is essential to look at all aspects of the candidates in order to find the best-suited person. The book provides answers to this, with many practical cases.
Nadja Henrich
profilingvalues has accompanied my work since 2012. In personnel development and selection processes, it is an instrument I value enormously: scientifically sound, deep in its analysis and actionable in its results.
Diana Resch
The result completely amazed me. Not only were my abilities and potential shown to me with great accuracy, but all the thoughts and feelings of my current life situation were reflected as well.
Horst Löffler
profilingvalues! … because it is worth it.
Georg Dauth
Only with profilingvalues did I succeed in finding an instrument that goes beyond pure business analysis and gives me deeper insights into a person’s capabilities.
Dr. Markus Blaschka
For me, profilingvalues has long been the second coach in the room. Again and again I see how the method uncovers topics that were not yet present in the conversation. Moments like these make the difference.
What you will learn
With profilingvalues you get the perfect tool to understand people better, develop them in a targeted way and make better decisions.
Values-based diagnostics
Get to know the tool with which you can determine values in a measurable way.
You will see what truly motivates people, which executives fit the team and where blind spots lie – long before they become a problem.
Unfolding potential
Discover how to identify hidden potential and develop people.
Through many practical examples, you learn how to bring out the best in others – for lasting results instead of gut-feeling decisions.
Clarity for yourself and others
Understand your own values, blind spots and behavioral patterns.
Whether you are an executive, coach or consultant: only those who know themselves can lead others authentically. This book is your compass for greater self-knowledge and self-leadership.
Discover what thousands of users confirm
They have complemented intuition with precise tools and today work more successfully and confidently, and achieve measurable results. See what executives and experts say about profilingvalues.
I have used psychological test instruments in my work for 40 years. The last 15 years, in which I was able to add profilingvalues to my portfolio, have been a real enrichment!
Norbert Endres
Executive Coach
Only with profilingvalues did I succeed in finding an instrument that goes beyond pure business analysis and gives me deeper insights into a person’s performance capability. It also eliminates individual weaknesses of other profiles when they are filled out.
Georg Dauth
Leadership Coach
Measuring inner values and making the good visible ultimately helps anyone who engages with it. profilingvalues is exciting and astonishing at the same time.
Peter Schöffel
Managing Director Schöffel
We have been using profilingvalues successfully in our global organization for several years. When we recruit and select candidates, it allows us to go considerably deeper and to compare profiles better with the job requirements.
Christoph Wierling
HR Director, SKF
profilingvalues achieves what only very few products do: deeply scientific and, at the same time, accessible to everyone. I am repeatedly fascinated by how many insights I gain through profilingvalues.
Dr. Wolfgang Fengler
Lead Economist, World Bank
The most important part of our personnel process is the profilingvalues evaluation conversation with the candidates. In it we get to know their personality with their values and potential. That way, both sides can see whether we are a good match.
Uta Kaußler
Director Human Resources, IFB Institut zur Fortbildung von Betriebsräten
Numerous members of my team have already completed the procedure. We use it to work out how well a person already fits a function and to consider how we can get even better. I strongly recommend profilingvalues to every executive.
Hermann Schweizer
CTO Sonnen Group
profilingvalues – knowledge of people to take with you! Become a potential unleasher and discover the profiling formula for professional insight into people. Mathematical – practical – good!
Leo Martin
Former secret agent, criminologist & bestselling author
I have used psychological test instruments in my work for 40 years. The last 15 years, in which I was able to add profilingvalues to my portfolio, have been a real enrichment!
Norbert Endres
Executive Coach
Only with profilingvalues did I succeed in finding an instrument that goes beyond pure business analysis and gives me deeper insights into a person’s performance capability. It also eliminates individual weaknesses of other profiles when they are filled out.
Georg Dauth
Leadership Coach
Measuring inner values and making the good visible ultimately helps anyone who engages with it. profilingvalues is exciting and astonishing at the same time.
Peter Schöffel
Managing Director Schöffel
We have been using profilingvalues successfully in our global organization for several years. When we recruit and select candidates, it allows us to go considerably deeper and to compare profiles better with the job requirements.
Christoph Wierling
HR Director, SKF
profilingvalues achieves what only very few products do: deeply scientific and, at the same time, accessible to everyone. I am repeatedly fascinated by how many insights I gain through profilingvalues.
Dr. Wolfgang Fengler
Lead Economist, World Bank
What is inside the book?
Part 1
What are values?
Values are the invisible force that guides our thinking, feeling and acting – whether we are aware of it or not.
In this part you learn why so many people talk about values but so few truly understand them. You recognize the difference between attitude and action and understand why values can be both a source of strength and a “stumbling block.”
Part 2
How do you measure values?
When it comes to important personnel decisions, executive development or the selection of top candidates, you need precise tools.
In this part you learn how to make values objectively measurable using scientifically sound methods. You discover Robert S. Hartman’s values model and learn how the values matrix reveals personality traits.
Part 3
Real cases from practice
Get exclusive access to 7+1 real cases from coaching, consulting and HR management.
You learn how to correctly assess a top candidate with question marks, whether a realist at the top keeps clarity or fails because of it, and how to recognize when charisma conceals narcissism. Each case shows you step by step how to get from analysis to a professional recommendation for action.
About the author
Dr. Ulrich Vogel
The #1 expert in values-based diagnostics
Uli is a consultant out of passion. Over more than 25 years, he has met countless interesting people in hundreds of companies.
After more than 5,000 assessments and potential analyses, Uli can rightly be called an outstanding judge of character. He loves the uniqueness of others with their special talents. His heart beats faster every time a person is able to unfold their full potential. His motto:
“I appreciate the good in people and like to help teams work together more effectively. So that everyone can unfold their individual potential!”
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From intuition to precision: get exact personality analyses to make even better decisions
In consulting, coaching and HR, there is one thing, that matters most: assessing the right people correctly at the right time.
This book gives you the know-how to turn assumptions into certainty – objectively, measurably and scientifically sound.
Leading experts trust
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